Celebrate Financial Independence for the Fourth of July

One of the greatest comforts that life insurance offers to policy holders, spouses and families, comes to the forefront when you think about July Fourth, Independence Day. I’m talking about financial independence.

Children are totally dependent on a parent, or parents, to give them the head start they need in life — from the clothes on their backs and the shoes on their feet — to their upbringing and education, straight through from pre-school to high school and college or university.

The shock absorbers that come as standard equipment with the right life insurance vehicle operate to smooth the ride for your family should the unforeseen occur and absorb the painful bumps along the road of life (and there will be many) that could otherwise devastate a family.

July Fourth celebrates America’s independence in the same way that Life Insurance celebrates your family’s financial independence. Efinancial knows that independence can mean different things according to the needs of different families. We’re proud to put our Efinancial name behind the names of America’s top insurance companies to give you a choice of the products and features that fit you best. Together, we stand behind your good name to ensure that financial independence is a part of your family’s future.

Happy Fourth of July to you and yours from Efinancial!

Father’s Day Revisited

Father’s Day 2007 was a very special day for Efinancial.com, even more so than what the spirit of the holiday traditionally means to the many families who are a part of our growing organization.

We were especially proud to sponsor a stirring musical and video tribute to Dad’s everywhere in conjunction with the Web’s leading video sharing sites. For a company such as ours that is using the Internet in exciting, new ways to inform, educate, enlighten and even inspire others about the virtues and values of life insurance, participating in the launch of Internet multimedia is, well, truly exciting.

Performer E. Walter Smith, a most gifted and uniquely talented vocalist and recording artist actually began his career in the insurance industry. His recording of “The Little Girl Song” with Tatiana McConnico was a touching reminder of the family relationships that are so cherished and so fragile between fathers, parents and their children.

I you didn’t get a chance to enjoy the song or the video, or check out the other fun links in honor of Dear Old Dad, you can relive the festivities at this page.

Efinancial Launches Life Insurance E-Learning Center

Efinancial Life Insurance E-Learning Center Educates on Best Buys, Smart Choices in Buying Life Insurance Online

SOURCE: http://www.marketwire.com/mw/rel.jsp?id=737392 – May 07

BELLEVUE, WA–(Marketwire – June 1, 2007) – When’s the best time to buy life insurance for men, women, married couples and retirees? How can you save hundreds, even thousands, of dollars in premiums by choosing among different life insurance policies? How can you buy affordable life insurance with no medical exam required? What are the most innovative features in life insurance products today? And how do life insurance payments and claims actually work?

Efinancial.com, the Internet insurance brokerage leader that has introduced online insurance comparison shopping for locating the most choices and best values in term life insurance as well as other insurance products and services, wants you to know the answers to these questions. The admired company considers an educated Web shopper to be its best customer. To demonstrate its commitment to educate consumers on life insurance savings, features and options being offered by some of America’s leading insurance companies, Efinancial has launched the Efinancial Life Insurance E-Learning Center.

Featuring more than 150 concise articles written in easy-to-understand, non-jargon-filled language, Efinancial provides helpful information on a wide range of insurance information topics.

Click and learn about: How to Buy Life Insurance Online, Life Insurance Policies In a Nutshell, Bargain Hunting for Cheap Term Life Insurance, and How to Compare Life Insurance Rates. The Efinancial E-Learning Center demystifies the process of getting the greatest insurance return on your personal insurance investment.

Efinancial Founder Michael Rowell sees the Internet as leveling the playing field for life insurance products of all kinds provided that consumers know where to look and what to ask for. “Efinancial wants to help consumers truly understand the smart choices they can exercise when it comes to buying life insurance and protecting the financial security of their dependents. To us, that means letting visitors find accurate answers to questions at their own pace, from the comfort of their own home or office, without being pressured or confused.”

The Efinancial Life Insurance E-Learning Center can be accessed directly at http://www.efinancial.com/bestValue/TermLifeInsurance/LifeArticleTOC.shtml.

Life Insurance Quotes Online – Efinancial Best Practices

EFinancial.com Uses Internet “Best Practices” to Rank as One of Washington’s, and America’s, Most Successful Online Companies

SOURCE: http://www.seattle24×7.com/people/michaelrowell.htm

When Washington CEO magazine set out to identify the leaders of a new breed of Internet company – one that exemplified the “best practices” of a modern online business model — the journal was able to choose from a hotbed of companies being incubated in the high tech region known as the Puget Sound. In the land of Microsoft and Amazon.com, Starbuck’s and Expedia, the list of exemplary newcomers came down to four.

While Zillow.com emerged from strong management stock (the founder of Expedia, in fact) and both Jobster and Payscale.com had proven their business models in pilot programs before attracting investors, only EFinancial.com had successfully transformed itself from a brick-and-mortar, desk-and-folder, nineteenth century insurance business into a next generation, user-interactive, Web-based enterprise. Like any sound business model, the founders of EFinancial took great care to build their foundation one brick and one click at a time.

How has the Internet changed an industry as traditional as life insurance? For the answer, we asked EFinancial Founder and CEO Michael Rowell. According to Michael, “The Internet has had a tremendous effect on the life insurance industry. Consumers now have the overwhelming advantage of choice. Indeed, comparing life insurance through a source that offers several different carriers is imperative. Few other services or agents in the United States offer consumers the carrier selection, expertise, and customer service that EFinancial makes available.”

Take term life insurance for example. The company has found that they can often serve a family better by offering the husband a term life insurance product from one carrier while the wife’s term life insurance is better served at another.

One of the building blocks for EFinancial was placed squarely in the area of education. The Website features an EFinancial Life Insurance Learning Center with dozens of concise, easy-to-absorb articles covering the various aspects of shopping for and selecting the best values in insurance products. For instance: “Term Life Insurance Quote Comparison,” “Affordable Term Life Insurance Quotes,” and “No Physical Term Life Insurance,” are three hot insurance topics generating considerable interest.

Founder Rowell explains the popularity of the Learning Center, “We’re very committed to helping consumers truly understand life insurance regardless of whether or not they purchase it from us. Several customers have commented on how they appreciate the flexibility of our service where they’re able to do research online prior to submitting any of their information for a quote.”

Behind every great Internet company is a robust and featured-packed backbone, an electronic processing system. In the case of EFinancial, that backend system has a name: ALISS. “ALISS ties together everyone involved in the purchase process,” says Rowell. “The customer experiences a faster and more seamless process. The system makes sure the customer has the right forms, it fills them out, it keeps the customer updated with the current status all the way through the process. It even emails the customer annually to check and make sure all the information on their policy is up to date.”

Today, EFinancial’s ALISS is used all over the U.S. by major banks, insurance call-centers, agencies, and independent agents. It is by far the most advanced system in the life insurance industry. So, while ALISS fuels the growth at EFinancial, EFinancial is also propelling the growth of the insurance industry and doing it all online. [24x7]

Efinancial’s Tribute to Father’s Day

Web’s First Video-Sharing Father’s Day Spotlights Online Dad-Daughter Duet With Idol Contestant & StarSearch Songstress

SOURCE: http://www.marketwire.com/press-release/—738598.html -June 07

BELLEVUE, WA–(Marketwire – June 4, 2007) – From YouTube to Yahoo!, iFilm to vSocial, Father’s Day 2007 is about to be televised. This Father’s Day, Web video-sharing has captured the world’s attention and imagination like never before.

For what could be considered to be the Web’s first video-enhanced Father’s Day, a Seattle Internet company has posted a moving tribute to fathers and daughters everywhere. The online music video, starring award-winning R&B recording artist E. Walter Smith and American Idol contestant and StarSeach teen singing sensation, Tatiana McConnico, is being viewed and voted on by Web watchers worldwide on YouTube, Google Video, Yahoo! Video, Metacafe, iFilm, Revver, Vimeo, Vsocial and Glumbert, making Dad’s Day a truly multimedia affair.

The music video posted by Efinancial.com features a stirring ballad entitled “Daddy’s Little Girl,” and spotlights photography of dads and daughters from across America. Viewers who watch the video and then follow the credits to Efinancial.com/dad will discover other Father’s Day treats.

The Father’s Day Web page features links to a free FlipFrame online photo display scrapbook that can be placed on a Website or blog, a selection of free Father’s Day Ecards from GreetingCards.com, and a list of the 2007 Top 10 Father’s Day Websites for Web surfers’ interactive enjoyment.

Sponsor Efinancial has been picked as one of the Net’s most innovative companies and praised for its “best practices” within the online insurance industry. Efinancial was founded by Michael Rowell to give consumers a big advantage in finding the best insurance values for their families.

“The Internet is the ultimate knowledge center,” said Rowell. “This Father’s Day and every day, Efinancial wants to make it easy to find and understand the best life insurance products and services.” A new Efinancial Insurance E-Learning Center is one way the insurance value leader is doing just that for Dads and families.

Watch the music video:

On YouTube: http://www.youtube.com/watch?v=mqcyZ3TZ9QQ

On Yahoo Video: http://video.yahoo.com/video/play?vid=602771

On MetaCafe: http://www.metacafe.com/watch/622018/fathers_day_tribute/

On Google Video: http://video.google.com/videoplay?docid=-6375919883388887272

On Revver: http://one.revver.com/watch/287573

On Vimeo: http://www.vimeo.com/clip:202556

On Vsocial: http://www.vsocial.com/video/?d=89934

On Efinancial: http://www.efinancial.com/dad